{"product_id":"wella-ultimate-color-shampoo-250ml","title":"Wella Ultimate Color Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eWella Ultimate Color Shampoo 250ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA gentle, sulphate-free shampoo designed to cleanse colour-treated hair while helping protect colour vibrancy, shine and longevity. Formulated with Metal Purifier technology, Ultimate Color helps protect hair from metals present in water while keeping your colour looking fresh, glossy and vibrant for longer.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Sulphate-free formula\u003c\/p\u003e\n\u003cp\u003e• Helps reduce colour fading\u003c\/p\u003e\n\u003cp\u003e• Helps extend the longevity of your colour\u003c\/p\u003e\n\u003cp\u003e• Helps maintain colour vibrancy between salon visits\u003c\/p\u003e\n\u003cp\u003e• Formulated with Metal Purifier technology\u003c\/p\u003e\n\u003cp\u003e• Helps protect hair from metals present in water\u003c\/p\u003e\n\u003cp\u003e• Gently cleanses without unnecessarily stripping colour\u003c\/p\u003e\n\u003cp\u003e• Leaves hair feeling soft and looking glossy\u003c\/p\u003e\n\u003cp\u003e• Smells absolutely beautiful\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColour-treated hair of all shades, especially anyone wanting to protect their salon colour, maintain vibrancy and shine, and help prevent premature fading.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and massage into the scalp and through the hair. Rinse thoroughly and repeat if needed. Follow with Wella Professionals Ultimate Color Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApril’s tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI really love this whole range, and it smells SO good. For me, the fact that the shampoo is sulphate-free is a huge plus for colour-treated hair because you want to cleanse your hair without unnecessarily stripping away your colour. Add in the Metal Purifier technology, and this is a brilliant everyday shampoo for helping keep your colour looking vibrant, shiny and fresh for as long as possible between salon visits.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":56482331754801,"sku":null,"price":51.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Shampoo-250ml_PI_2.jpg?v=1790470313","url":"https:\/\/boxedbyapril.com\/products\/wella-ultimate-color-shampoo-250ml","provider":"BOXED by april","version":"1.0","type":"link"}