{"product_id":"goldwell-10v-toning-mousse","title":"Goldwell 10V Toning Mousse","description":"\u003cp\u003eIf I could recommend just one product to keep blonde hair looking fresh between salon visits, this would be it. I've used Goldwell 10V Toning Mousse for years, and it's still my favourite. It keeps blonde hair looking beautifully creamy and neutral without the harsh, over-toned finish that purple shampoo can sometimes create.\u003c\/p\u003e\n\u003cp\u003eDespite the name, this isn't a styling mousse. It simply comes in a foam formula, making it easy to distribute evenly through the hair without leaving it sticky, crunchy or weighed down.\u003c\/p\u003e\n\u003cp\u003eOne of the biggest benefits is that it dramatically reduces the need for purple shampoo. Because purple shampoos can be quite drying, using a leave-in toning mousse instead helps maintain your colour while keeping your hair softer and healthier.\u003c\/p\u003e\n\u003cp\u003eWho it's for\u003c\/p\u003e\n\u003cp\u003eBlondes wanting to maintain a creamy, salon-fresh tone.\u003c\/p\u003e\n\u003cp\u003eAnyone who finds purple shampoo too drying.\u003c\/p\u003e\n\u003cp\u003eBlondes who want an easy, leave-in toning routine.\u003c\/p\u003e\n\u003cp\u003eHair that needs neutralising without looking over-toned or dull.\u003c\/p\u003e\n\u003cp\u003eWhy I recommend it\u003c\/p\u003e\n\u003cp\u003eThis is hands down my favourite at-home toning product. I recommend it to my own clients because it delivers consistent, natural-looking results without compromising the condition of the hair.\u003c\/p\u003e\n\u003cp\u003eI also use it differently to the directions on the can. Rather than rinsing it out, I shampoo, condition, towel dry my hair, apply the mousse evenly through my mid-lengths and ends, then style as usual. It's quick, effortless, and gives the best results.\u003c\/p\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cp\u003eShampoo and condition your hair.\u003c\/p\u003e\n\u003cp\u003eTowel dry until damp.\u003c\/p\u003e\n\u003cp\u003eApply a small amount evenly through the mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eComb or brush through for even distribution.\u003c\/p\u003e\n\u003cp\u003eLeave it in and style as normal.\u003c\/p\u003e\n\u003cp\u003eApril's Pro Tip\u003c\/p\u003e\n\u003cp\u003eSkip the purple shampoo and use this instead. You'll maintain a softer, creamier blonde while avoiding the dryness that frequent purple shampoo can cause. Start with a small amount and adjust based on how much toning your blonde needs.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":55195058536753,"sku":null,"price":23.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/10v-swatch.webp?v=1783663682","url":"https:\/\/boxedbyapril.com\/products\/goldwell-10v-toning-mousse","provider":"BOXED by april","version":"1.0","type":"link"}