{"title":"My Blonde Turns Yellow","description":"","products":[{"product_id":"cool-blonde-box","title":"Cool Blonde BOX","description":"\u003ch2\u003eThe Cool Blonde Box \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Cool Blonde Box takes the guesswork out of keeping your blonde bright, fresh and beautifully cool between salon visits.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCurated by a blonde specialist with 24 years of experience, every product, tool and accessory has been carefully chosen to help reduce brassiness, maintain brightness and keep your blonde healthy and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e● Olaplex Shampoo \u0026amp; Conditioner 250ml\u003c\/p\u003e\n\u003cp\u003e● K18 Triple Bright 125ml\u003c\/p\u003e\n\u003cp\u003e● Goldwell Soft Color 10V Mousse\u003c\/p\u003e\n\u003cp\u003e● Wella Ultimate Repair Heat Protection 95ml\u003c\/p\u003e\n\u003cp\u003e● BOXED Paddle Brush\u003c\/p\u003e\n\u003cp\u003e● BOXED Shower Comb\u003c\/p\u003e\n\u003cp\u003e● BOXED Claw Clip\u003c\/p\u003e\n\u003cp\u003e● 22-Momme Silk Scrunchie\u003c\/p\u003e\n\u003cp\u003e● Sectioning Clips\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eChoose your Olaplex shampoo and conditioner from Original, Fine or Curl to suit your hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy this BOXED Routine Works\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eK18 Triple Bright helps neutralise unwanted yellow tones while helping remove metals and minerals that can leave blonde looking dull or brassy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGoldwell Soft Color 10V is my favourite at-home toner. Having both gives you two easy ways to control unwanted warmth depending on what your blonde needs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOlaplex Shampoo \u0026amp; Conditioner keep your hair hydrated and supported between toning treatments, while Wella Ultimate Repair Heat Protection helps protect against heat and UV damage.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI've also included the BOXED tools I use and recommend, plus a 22-momme silk scrunchie to help minimise friction, frizz and breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEvery item in this box is something I genuinely use, recommend and trust in my own salon.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e● Blondes that turn yellow quickly\u003c\/p\u003e\n\u003cp\u003e● Hair prone to brassiness\u003c\/p\u003e\n\u003cp\u003e● Highlighted and bleached hair\u003c\/p\u003e\n\u003cp\u003e● Anyone wanting a brighter, cooler blonde between appointments\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e● Helps neutralise unwanted yellow tones\u003c\/p\u003e\n\u003cp\u003e● Maintains a brighter blonde between appointments\u003c\/p\u003e\n\u003cp\u003e● Protects against heat damage\u003c\/p\u003e\n\u003cp\u003e● Supports healthier-looking hair\u003c\/p\u003e\n\u003cp\u003e● Takes the guesswork out of blonde maintenance\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePersonalize Your BOXED Routine \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eChoose your Olaplex shampoo and conditioner from Original, Fine or Curl using the “Choose Your Shampoo \u0026amp; Conditioner” option before adding your BOXED routine to cart.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also choose your favourite silk scrunchie colour. Leave your preferred colour in the order notes and we'll do our best to include it, subject to availability.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Original Olaplex | No.4 \u0026 No.5","offer_id":55437548716337,"sku":null,"price":309.0,"currency_code":"NZD","in_stock":true},{"title":"Fine Hair | Olaplex No.4F \u0026 No.5F","offer_id":55437548749105,"sku":null,"price":309.0,"currency_code":"NZD","in_stock":true},{"title":"Curly Hair | Olaplex No.4C \u0026 No.5C","offer_id":55437548781873,"sku":null,"price":309.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/file_00000000b3fc81fa9bab3503eac7a017.png?v=1786939654"},{"product_id":"olaplex-no-4p-blonde-enhancing-toning-shampoo","title":"Olaplex No.4P Blonde Enhancing Toning Shampoo","description":"\u003cp\u003eA highly concentrated purple shampoo designed to gently cleanse while neutralising unwanted yellow and brassy tones. Formulated with Olaplex's patented bond-building technology, No.4P helps maintain brighter, cooler-looking blonde hair while supporting strength, shine, and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for blonde, highlighted, grey, and naturally silver hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I Recommend It\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is one of my go-to purple shampoos for blondes who want to keep their colour looking fresh between salon visits. The highly concentrated formula allows you to customise the level of toning depending on how long it's left on the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI often recommend No.4P when blonde hair starts to look yellow, warm, or brassy. It's particularly effective for maintaining cooler blonde tones and helping extend the life of your salon colour.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLike all Olaplex shampoos, a little goes a long way, so one bottle tends to last much longer than many other toning shampoos.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBest For\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• Blonde hair\u003c\/p\u003e\n\u003cp\u003e• Highlighted hair\u003c\/p\u003e\n\u003cp\u003e• Grey or silver hair\u003c\/p\u003e\n\u003cp\u003e• Hair with unwanted yellow or brassy tones\u003c\/p\u003e\n\u003cp\u003e• Anyone wanting to maintain a cooler blonde between salon visits\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow To Use\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and lather thoroughly. Leave on for 1-3 minutes for gentle toning or longer for more intense neutralisation. Rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor best results, alternate with Olaplex No.4 Bond Maintenance Shampoo.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":54674078630193,"sku":null,"price":57.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/olaplex_no4p_blonde_enhancer_toning_shampoo.png?v=1783305739"},{"product_id":"olaplex-no-5p-blonde-enhancer-toning-conditioner","title":"Olaplex No.5P Blonde Enhancer Toning Conditioner","description":"\u003cp\u003eA highly concentrated purple conditioner designed to hydrate, soften, and neutralise unwanted yellow and brassy tones. Formulated with Olaplex's patented bond-building technology, No.5P helps maintain brighter, cooler-looking blonde hair while leaving it feeling nourished, smooth, and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for blonde, highlighted, grey, and naturally silver hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I Recommend It\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a great option for blondes who want extra toning without relying solely on purple shampoo. It helps maintain cooler tones while adding moisture and softness back into the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI often recommend No.5P for clients whose blonde tends to become warm or yellow between salon visits, particularly if they find a purple shampoo alone isn't quite enough.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt's also a great alternative for people who don't enjoy using purple shampoo or find that frequent use leaves their hair feeling dry. Because the toning pigments are delivered through a conditioner, you can maintain cooler blonde tones while still giving the hair a boost of hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLike all Olaplex conditioners, a little goes a long way, so one bottle tends to last much longer than many other toning conditioners.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBest For\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• Blonde hair\u003c\/p\u003e\n\u003cp\u003e• Highlighted hair\u003c\/p\u003e\n\u003cp\u003e• Grey or silver hair\u003c\/p\u003e\n\u003cp\u003e• Hair with unwanted yellow or brassy tones\u003c\/p\u003e\n\u003cp\u003e• Anyone wanting to maintain a cooler blonde between salon visits\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow To Use\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, apply through the mid-lengths and ends of the hair. Leave for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor best results, use with Olaplex No.4P Blonde Enhancing Toning Shampoo or alternate with Olaplex No.5 Bond Maintenance Conditioner depending on your hair's needs.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":54674092130609,"sku":null,"price":57.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/850045076290_800x_4ff47e3b-bf51-4e8a-a100-5b1545c387e5.jpg?v=1783305985"},{"product_id":"k18-peptide-prep-detox-shampoo","title":"K18 Peptide Prep Detox Shampoo","description":"\u003cp\u003eK18 Peptide Prep Detox Shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it does\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eK18 Peptide Prep Detox Shampoo is a colour-safe clarifying shampoo that deeply cleanses the hair by removing product build-up, excess oil, minerals and metals without stripping moisture. It leaves your hair feeling lighter, cleaner and refreshed while creating the perfect foundation for healthy hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I recommend it\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't your everyday shampoo. I recommend it when your hair needs a proper reset. If you wash your hair less often, use a lot of styling products, have hard water, or your hair feels heavy, dull or gets oily quickly, build-up is often the culprit. Hard water and tap water can leave minerals and metals on the hair over time, making it feel heavy, look dull and contribute to brassiness in blonde hair. I also love using this shampoo before treatments because thoroughly cleansed hair allows treatments to penetrate more effectively, helping you get the very best results from your haircare.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBest for\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e- Product build-up\u003c\/p\u003e\n\u003cp\u003e- Hard water and mineral build-up\u003c\/p\u003e\n\u003cp\u003e- Oily roots\u003c\/p\u003e\n\u003cp\u003e- Dull or yellowing blonde hair\u003c\/p\u003e\n\u003cp\u003e- Before treatments\u003c\/p\u003e\n\u003cp\u003e- Weekly or fortnightly deep cleansing\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUse once every 1 to 2 weeks, or whenever your hair needs a deeper cleanse. Massage into wet hair, lather well and rinse thoroughly. Follow with your favourite conditioner or treatment.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":54892437635377,"sku":null,"price":71.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/peptide-detox.webp?v=1783299862"},{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo","title":"K18 TripleBright Oxidation Defense Purple Shampoo","description":"\u003cp\u003eK18 TripleBright Oxidation Defense Purple Shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it does\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eK18 TripleBright Oxidation Defense Purple Shampoo is a purple toning foam shampoo that helps neutralise unwanted yellow and brassy tones while removing the minerals and metals that contribute to dullness and discolouration. It brightens blonde, silver and grey hair without leaving it feeling dry, helping to keep your colour fresh between salon visits.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I recommend it\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is one of my favourite blonde maintenance products. I've never been a huge fan of traditional purple shampoos because, in my experience, they often leave the hair feeling dry. This one genuinely doesn't. It leaves the hair feeling soft while still delivering beautiful toning results.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOne thing to know is that because it's a foam, it doesn't lather like a traditional shampoo. I actually find it works best when you shampoo first with your regular shampoo, then use TripleBright as your second cleanse. It spreads through the hair really evenly, which helps avoid those patchy purple areas you can sometimes get with other purple shampoos. I also love that it helps remove the minerals and metals that contribute to blonde hair becoming dull or brassy, keeping your blonde brighter for longer.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBest for\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e- Blonde, bleached, silver or grey hair\u003c\/p\u003e\n\u003cp\u003e- Neutralising yellow and brassy tones\u003c\/p\u003e\n\u003cp\u003e- Maintaining a bright, clean blonde\u003c\/p\u003e\n\u003cp\u003e- Hair affected by hard water or mineral build-up\u003c\/p\u003e\n\u003cp\u003e- Anyone wanting a purple shampoo that doesn't leave their hair feeling dry\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShampoo your hair first with your regular shampoo, then apply TripleBright evenly through wet hair as your second cleanse. Leave on for 1 to 3 minutes, depending on your desired level of toning, then rinse thoroughly. Follow with your favourite conditioner or treatment. Use up to once a week, or as needed to maintain your blonde.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":54892706791729,"sku":null,"price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/797c1999-8d57-4bcc-b7a1-87b88c6c078d.png?v=1783300372"},{"product_id":"goldwell-10v-toning-mousse","title":"Goldwell 10V Toning Mousse","description":"\u003cp\u003eIf I could recommend just one product to keep blonde hair looking fresh between salon visits, this would be it. I've used Goldwell 10V Toning Mousse for years, and it's still my favourite. It keeps blonde hair looking beautifully creamy and neutral without the harsh, over-toned finish that purple shampoo can sometimes create.\u003c\/p\u003e\n\u003cp\u003eDespite the name, this isn't a styling mousse. It simply comes in a foam formula, making it easy to distribute evenly through the hair without leaving it sticky, crunchy or weighed down.\u003c\/p\u003e\n\u003cp\u003eOne of the biggest benefits is that it dramatically reduces the need for purple shampoo. Because purple shampoos can be quite drying, using a leave-in toning mousse instead helps maintain your colour while keeping your hair softer and healthier.\u003c\/p\u003e\n\u003cp\u003eWho it's for\u003c\/p\u003e\n\u003cp\u003eBlondes wanting to maintain a creamy, salon-fresh tone.\u003c\/p\u003e\n\u003cp\u003eAnyone who finds purple shampoo too drying.\u003c\/p\u003e\n\u003cp\u003eBlondes who want an easy, leave-in toning routine.\u003c\/p\u003e\n\u003cp\u003eHair that needs neutralising without looking over-toned or dull.\u003c\/p\u003e\n\u003cp\u003eWhy I recommend it\u003c\/p\u003e\n\u003cp\u003eThis is hands down my favourite at-home toning product. I recommend it to my own clients because it delivers consistent, natural-looking results without compromising the condition of the hair.\u003c\/p\u003e\n\u003cp\u003eI also use it differently to the directions on the can. Rather than rinsing it out, I shampoo, condition, towel dry my hair, apply the mousse evenly through my mid-lengths and ends, then style as usual. It's quick, effortless, and gives the best results.\u003c\/p\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cp\u003eShampoo and condition your hair.\u003c\/p\u003e\n\u003cp\u003eTowel dry until damp.\u003c\/p\u003e\n\u003cp\u003eApply a small amount evenly through the mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eComb or brush through for even distribution.\u003c\/p\u003e\n\u003cp\u003eLeave it in and style as normal.\u003c\/p\u003e\n\u003cp\u003eApril's Pro Tip\u003c\/p\u003e\n\u003cp\u003eSkip the purple shampoo and use this instead. You'll maintain a softer, creamier blonde while avoiding the dryness that frequent purple shampoo can cause. Start with a small amount and adjust based on how much toning your blonde needs.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":55195058536753,"sku":null,"price":23.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/10v-swatch.webp?v=1783663682"},{"product_id":"wella-invigo-blonde-recharge-cool-blonde-shampoo","title":"Wella Invigo Blonde Recharge Cool Blonde Shampoo","description":"\u003cp\u003eDescription\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWella Invigo Blonde Recharge Cool Shampoo is a fantastic purple shampoo for maintaining cool blonde hair between salon visits. It helps neutralise unwanted yellow and brassy tones while gently cleansing the hair, keeping your blonde looking fresh without over-toning.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOne of the things I love most about this shampoo is that it provides noticeable toning without being overly intense, making it a great option for maintaining a beautiful, cool blonde.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWho It's For\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• Blonde, highlighted or grey hair.\u003c\/p\u003e\n\u003cp\u003e• Hair with unwanted yellow or warm tones.\u003c\/p\u003e\n\u003cp\u003e• Anyone wanting to maintain a cooler blonde between salon visits.\u003c\/p\u003e\n\u003cp\u003e• Those looking for an affordable, effective purple shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I Recommend It\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI really like this shampoo because it sits right in the middle. It's not so heavily pigmented that it leaves the hair looking purple, but it's strong enough to keep brassiness under control when your blonde needs a refresh.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompared to many purple shampoos, I also find it much less drying, which is a huge bonus for blonde hair. It delivers great results at a really affordable price point, making it one of my favourite all-round purple shampoos.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor an even cooler result, pair it with the Wella Invigo Blonde Recharge Cool Conditioner to boost the toning effect while keeping your hair soft and hydrated.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":55197496115505,"sku":null,"price":34.85,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/wella-professionals-invigo-blonde-recharge-colour-refreshing-shampoo-250ml-p11236-16459_image.jpg?v=1783666783"},{"product_id":"wella-invigo-blonde-recharge-cool-colour-refreshing-conditioner","title":"Wella Invigo Blonde Recharge Cool Colour Refreshing Conditioner","description":"\u003cp\u003eDescription\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWella Invigo Blonde Recharge Cool Conditioner is a colour-depositing conditioner designed to help maintain cool, fresh blonde tones between salon visits. It gently neutralises unwanted yellow and brassy tones while conditioning the hair, leaving it feeling soft, smooth and refreshed.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike a purple shampoo, this conditioner provides toning while adding moisture back into the hair, making it a gentler option for maintaining your blonde.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWho It's For\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• Blonde, highlighted or grey hair.\u003c\/p\u003e\n\u003cp\u003e• Hair that develops unwanted yellow or warm tones.\u003c\/p\u003e\n\u003cp\u003e• Anyone wanting to maintain a cooler blonde between salon visits.\u003c\/p\u003e\n\u003cp\u003e• Those looking for a toning product that also conditions the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I Recommend It\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI recommend this conditioner for anyone who loves a cool blonde but finds purple shampoo too drying to use regularly. It helps maintain brightness while still giving your hair the moisture and softness a conditioner should.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt also pairs beautifully with the Wella Invigo Blonde Recharge Cool Shampoo if you prefer a cooler, brighter blonde or your hair tends to become brassy quickly. Using both together provides a stronger toning effect while still leaving the hair feeling conditioned and healthy.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":55197527441713,"sku":null,"price":34.85,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/WELLAINVIGOBLONDERECHARGECOOLBLONDECONDITIONER200ML.png?v=1783666973"},{"product_id":"wella-color-fresh-mask-pearl-blonde","title":"Wella Color Fresh Mask Pearl Blonde","description":"\u003cp\u003eDescription\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWella Color Fresh Mask Pearl Blonde is a colour-depositing conditioning mask that refreshes blonde hair while delivering a boost of hydration. Although the colour of the mask looks quite light, don't be fooled. It provides beautiful, natural-looking toning that helps neutralise unwanted warmth without looking harsh or patchy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe conditioning formula leaves the hair feeling soft, smooth and refreshed while maintaining a creamy, salon-fresh blonde.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWho It's For\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• Blonde, highlighted or grey hair.\u003c\/p\u003e\n\u003cp\u003e• Hair with unwanted yellow or warm tones.\u003c\/p\u003e\n\u003cp\u003e• Anyone wanting a hydrating alternative to purple shampoo.\u003c\/p\u003e\n\u003cp\u003e• Those looking to refresh their blonde between salon visits.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy I Recommend It\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI really like this mask because it gives much better toning than you might expect from looking at it. Even though the colour isn't a deep purple, it still delivers a beautiful, creamy blonde result without grabbing unevenly or leaving patchy tones.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt's also incredibly moisturising, making it a fantastic alternative for anyone who finds purple shampoos too drying. If you want to refresh your blonde while giving your hair a hydration boost at the same time, this is a product I'd happily recommend.\u003c\/p\u003e","brand":"BOXED by april","offers":[{"title":"Default Title","offer_id":55198046355761,"sku":null,"price":37.83,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/files\/wella_color_fresh_mask_pearl_blonde_150ml.png?v=1783667447"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/4825\/0929\/collections\/9347.png?v=1784356136","url":"https:\/\/boxedbyapril.com\/collections\/my-blonde-turns-yellow.oembed","provider":"BOXED by april","version":"1.0","type":"link"}